Did he leverage the market? Or did he offer an insane amount of money and financial package to buy their way in?
Edit -- Fun article you should read.
https://archive.is/20260224174631/h...sacramento-state-football-mac-economic-impact
Important quote -- "Said Matheson: “They’re conflating appearing on TV and losing 52-7 to Bowling Green with a targeted ad designed to actually bring people to Sacramento to spend money and spend tuition dollars. They are conflating just being on TV with actual advertising.”
Della Monica said today’s sophisticated metrics allow for economic impact to be traced to its source rather than broadly estimated in advance — for instance, if you bought a ticket based on a TV promotion that required a click to redeem.
Isn’t a televised football game in itself a three-hour advertisement for the school? Yes, but …
“We saw you on ESPN, and now we want to sponsor you?” Della Monica said. “That isn’t how sports sponsorships work.”
Even Russell Wright, the founder of Collegiate Consulting, acknowledged to
CBS Sports that economic impact estimates by themselves are of limited use.
“Unless there’s something actionable after the fact it’s not really economic impact, it’s more economic valuation,” Wright said.
Wright told CBS that Wood’s $675 million estimate of broadcast-related economic impact was “not anywhere in our report.” (It’s not.) Wright also said Wood’s $975 million estimate of total economic impact mischaracterized the study.
Wood said he simply took the one-year estimate in the study and multiplied it to account for Sacramento State’s five-year agreement with the MAC. He said he was baffled by Wright’s comment.
“I wonder how that was asked of him,” Wood said. “Over five years is exactly what I said.
“I’m a professor. I’ve done economic impact studies. Multiplying that number by five years is perfectly appropriate.”
That adjective would not apply to a public skirmish between the president of the university and the consultant that conducted the study commissioned by the university.
Cal State campuses in Long Beach, Fullerton and Northridge dropped football to save money decades ago, and today each campus enrolls more students than Sacramento does. For Wood and Orr, the football upgrade in Sacramento nonetheless represents a play to increase enrollment — particularly from out-of-state students that pay higher tuition — and engage a region with almost 3 million residents and limited sports options."
Who, exactly, should be eating crow here?