He's making that up. I have seen noone say that. There's a thread on BN where everyone talks about being jealous of the partnership. Noone saying boycott.
Here’s the first post on BN under the thread titled Corporate partnerships.
“First of all, Noone buy Montana Knife company knives. They now have a partnership with the griz.”
Boycott: To abstain from or act together in abstaining from using, buying, dealing with, or participating in as an expression of protest.
Interesting that both you and lutecat the originator of the post on BN both misspelled no one as “noone”