FBS isn't about establishing oneself at the FCS level, its about having the critical mass of fan support and most importantly, corporate support. Just based on Missoula's regional corporate support, Montana FBS football really can't work well. Is there even a Fortune 500 company nearby? The fan base is more or less tapped out, especially after a losing season and legal problems. Boise St has the critical mass of a regional economy and local corporate support to work really well, as does Nevada at Reno. Idaho and Moscow don't.
New FBS schools like UTSA, UCF, USF, Charlotte, and Old Dominion are going to work because the corporate world considers FCS lame and only would support FBS. Most of those schools barely bothered with FCS because it has no corporate interest locally. Corporations buy the suites, advertising, and expensive tickets needed to make a go at the FBS level. Huntington (WV) where Marshall is doesn't exactly have a big corporate presence, and that issue is a big part of why Marshall has fallen from its glory FBS days. More than just great coaching is needed.
On another thread, where the MSU Bobcats and the Bobcat Corporation (in North Dakota) are contrasted, the Great Harvest Bread was identified as Montana's best nationally known business logo. No offense to Great Harvest Bread, but its almost a nobody in the corporate world. That should be quite telling why Montana would have extreme difficulty with funding an FBS move.
New FBS schools like UTSA, UCF, USF, Charlotte, and Old Dominion are going to work because the corporate world considers FCS lame and only would support FBS. Most of those schools barely bothered with FCS because it has no corporate interest locally. Corporations buy the suites, advertising, and expensive tickets needed to make a go at the FBS level. Huntington (WV) where Marshall is doesn't exactly have a big corporate presence, and that issue is a big part of why Marshall has fallen from its glory FBS days. More than just great coaching is needed.
On another thread, where the MSU Bobcats and the Bobcat Corporation (in North Dakota) are contrasted, the Great Harvest Bread was identified as Montana's best nationally known business logo. No offense to Great Harvest Bread, but its almost a nobody in the corporate world. That should be quite telling why Montana would have extreme difficulty with funding an FBS move.