To me this has nothing to do with how the game was won or lost, that appeared to me to have happened in a five or six minute stretch in the second quarter. It is far more symbolic then anything else to me. I am pretty early in my career as a consultant in a knowledge based profession. I am consistently able to out complete more experienced and accomplished consultants for contracts because when I go into interviews, I spend an enormous amount of time focusing and preparing on the things I can control, even down to the very small, seemingly inconsequential details. I don't always get the job but I always make the decision hard. As for the CCU coach, you don't get to where he is in the business world by passing up even minute opportunities that you can control. It was clear that team did everything they could to prepare for the things they could control, even down to the smallest detail.
The reality is, in cold weather, your body requires more energy and more fluids. The colder it is, the more energy your body puts into retaining its heat. Wearing parkas on the sidelines helps your body retain energy, energy that can be available for other uses. Someone on the grizzly coaching staff, the head coach or trainers or someone, should have understood that in those conditions it was critical to stay warm during downtime to preserve energy in order to preform at the highest level possible. I was there, I saw them on the sideline during the game, and it pissed me off. Did this affect the game? Well, I did see a number of griz players cramping up, but I think it came down to those few moments in the second quarter. It was more symbolic to me. This coaching staff did not consider all the details including the need to stay warm to preform at a high level, they did not take every preparation over things they could control. To me that is an absolute must for high level athletes, a must for high level coaches. It also flys in the face of my personal values in the way I approach competition professionally. So yeah, I think it was dumb.