tnt said:PlayerRep said:tnt said:I would think if a business had a 25% decline in sales, they would be looking at the sales department for answers.......... The small decline in readership in no way explains the poor performance of their ad sales.
What decline in readership? I didn't notice that in the article.
Did everyone note who wrote this Kaimin article? I found that to be odd.
I would hope that printing 2500 copies instead of 4000 would represent a decline in readership, but you are right the article did not say how many of 12000 or so students paying for the paper were actually reading it not to mention how many fewer community members were reading when the off campus distribution was stopped.
Looked to me that the fewer print copies was done to save money. Nothing in the article indicated that it was due to lower viewership. Note that many people read the Kaimin online. You can't assume lower viewership from the information presented. Heck, overall viewership could be up due to how people are viewing the Kaimin.