If they continue towards a $15M+ annual football budget, and we can't keep pace, we are going to get left behind. The only way we don't is if this somehow forces our admin to just bite the bullet and take whatever move up we can get, even if we can't/can hardly afford it.
And what's BS about the gap?
I've already shown they have tens to possibly a hundred million dollars more gross revenue from students each year than we do that has been there for nearly a decade now, and their millionaire+ donor base is much larger, growing faster, and more engaged in fundraising than ours is. Wealthy people are continuing to move to Bozeman and becoming engaged cat donors.
The work BK and the AD are doing now is encouraging, but unless it's way more than I've heard, it's still not catching up to the neighbors.