Yep. 27k people would rather watch the Griz play against Northern Colorado, Central Washington, Portland State, Utah Tech, St Thomas-Minnesota, Indiana State.
If Montana moved up and was playing games against Wyoming, Oregon State, Utah State, Washington State, App State, Colorado State, James Madison, Delaware, etc... Nobody would ever want to watch those teams come play in Washington-Grizzly Stadium. Absolutely no way... We'd 100% see attendance fall because the fans would rather see us compete against teams with 5k fans in stadiums that have a track surrounding the field, or use gimmicky red turf to try to be more relevant, or try to entice people to attend their games by providing pregame/postgame concerts of artists nobody has heard of.
Get ready for a consistent game attendance of 10k fans in Washington-Grizzly Stadium if we move up and play against programs who have fanbases that actually give a damn.