In what year did the Griz colors change from the original maroon to the copper and gold? I'm not that old, figure some of you might remember.
Maroon & Silver (1893–1967, 1997–present)
Copper & Gold (1968–1996)
The official school colors of the University of Montana are copper, silver, and gold; chosen in recognition of the state's mining history. Contrary to popular perception, these colors have never changed, with the confusion stemming from the university's decision to represent "copper" with either maroon or "Texas orange" at various times in its history.
When the university was founded in 1893 and its colors chosen, a lack of copper dye led the school to use maroon, and occasionally other colors, to represent copper. This had the effect of having the school's athletic teams not always being represented across the board by the same uniform colors. In 1967, head football coach and athletic director Jack Swarthout, who personally preferred the maroon and silver used by the football team, sought to make the schools colors more consistent and held a vote among UM coaches. They selected Texas orange (burnt orange to represent copper) and yellow gold to be used on the school's uniforms and it remained for the next 30 years.
The maroon was brought back in 1993 as part of the university's centennial celebrations and a student survey in 1995 showed support for a return to maroon and silver uniforms. Despite some vocal opposition, by 1997 the colors began to phase into the maroon and silver that continues to be used.[11][12][13]
For marketing, I think going back to the maroon was one of the smartest decisions UM has ever made. Not just for the reason of jeans, but overall marketability of that color. You can do so many combinations with maroon/black/white/silver, etc. that you can make it an easily sellable color to many different tastes.BWahlberg said:I remember not liking the Maroon at first (born in 1979 so I grew up to that point only knowing copper and gold).
What's funny was I recall some of the reasons also being that, "it's just easier to wear maroon colors with jeans. Copper just doesn't look right with jeans." That's as ever of a "Montana" reason as I've ever heard, how the color looks when you're wearing jeans.... Haha
Pin2Win said:For marketing, I think going back to the maroon was one of the smartest decisions UM has ever made. Not just for the reason of jeans, but overall marketability of that color. You can do so many combinations with maroon/black/white/silver, etc. that you can make it an easily sellable color to many different tastes.BWahlberg said:I remember not liking the Maroon at first (born in 1979 so I grew up to that point only knowing copper and gold).
What's funny was I recall some of the reasons also being that, "it's just easier to wear maroon colors with jeans. Copper just doesn't look right with jeans." That's as ever of a "Montana" reason as I've ever heard, how the color looks when you're wearing jeans.... Haha
As much of an MSU guy as I am, the same can't be said for Blue/Gold. It is hard to pair those colors with black and make an impact. Everything has to be navy/gray/white to get the colors to look right on the clothing. This change really did give UM of severe marketing edge over MSU, especially coming off the tide of winning the national title.