I think that GRIZ upset over UDUB in 2021--Granted, it was not a very good Washington team, but it was also our first win over UW in 101 years.--while not a panacea is still paying some dividends in the Seattle-Tacoma area where at least diehard Husky alums and/or fans still have not forgotten the historic upset and when we combine that with our historically powerful and successful FCS football program, excellent facilities such as our new indoor practice facility, athletes' academic center, and Washington Champion's Center, Coop and our other coaches have a pretty good story to tell !!!
Two years ago, my Smithsonian-eligible Samsung Galaxy S5 needed to be placed in cell phone hospice, so I headed out to the Verizon store on 17th and Grand in early Jan. '24. When I noticed the Verizon rep, probably in his mid to late 20's, was not wearing the obligatory Verizon red polo or red button-up shirt but a purple

polo with UW emblazoned on the left chest, and when I mentioned UDUB's success in '23-24, he was all giddy talking about the Huskies big season and upcoming NC game against Michigan--he told me that he graduated from UW in the late teens, and worked in Seattle 3-4 years before moving to Billings.
When I asked him about Da GRIZ, he gave me the polite but condescending view that we have a good little team in Div. Ii. So then I mentioned our '21 game and our historic upset over his beloved Huskies, pointed out to him that was our first win over UDUB in 101 years, and he looked down at the floor and winced in pain and sheepishly admitted to me he was at the game. After he recovered from this most unpleasant flashback, he called the Verizon store on 24th Street West --They were out of new phones at 17th and Grand.--and had them set me up with a brand-new S23, a huge improvement over my ancient, terminally ill S5.
While many, perhaps most people in Seattle don't know that we even played UDUB in '21 and don't care that we upset them, I think almost all the Seattle-area high-school football coaches that Coop is talking to remember and tell their kids and that doesn't hurt our recruiting in Husky land !!!