You seriously believe that there is some standard for "services" rendered with NIL or that some legal eagle can't find a tid bit of law to claim his client is being unfairly treated? I don't have a problem with a kid benefitting from his/her talent, the problem is the lack of transparency in the whole process. It's pretty telling that those involved like it that way. Which is perfectly fine in a private transaction, yet these seem to be significantly tied to (mostly) publicly funded entities whose stated purpose is to further the public interest.
Maybe the best thing would be to have the athletic departments be severed from the institution and run as an openly profit focused entity. I'm talking the big boys here, not UM. Right now they have one foot in the for profit world and one in the "public interest" world. And they use the public's support for institutions to personally profit. So who calls the shots, the institutional leaders or the AD? I personally hav.e no dog in the hunt, just think it should be out in the open because it's not at present. And when a UM is deciding on things like moving up in football an informed decision needs accurate information.