Missoulians obviously care, but please excuse me if I don't. Missoula businesses consistently rip us out-of-towners off and I'm not so sure their level of support for the University and the AD measures up. Ask Gemini about that. Last time I checked, it is still the University of Montana, not the University of Missoula.For schools like Drake and CWU, I assume UM nets about $1 million. There is large tickets revenue, and the U gets revenue from concessions and sale of Griz Ware. UM doesn't net anywhere close to that amount on high-pay road games, where UM has to pay its travel expenses out of the game fee.
Home games are incredibly huge for the Missoula community and businesses. Away games bring zero dollars to Missoula.
"One University of Montana home game football weekend brings in $5.2 million in nonresident visitor spending to Missoula County, including almost $1.6 million in lodging and accommodations and more than $1.3 million in restaurants and bars, according to the Bureau of Business and Economic Research at the University of Montana."
Personally, I value the quality of our football schedule over filling the pockets of Missoula businesses.