BadlandsGrizFan
Well-known member
SoldierGriz said:EverettGriz said:BGF, how do you market to a 17 year old who has no idea what they want to do or where they want to go? LA is right. You market to your strengths. Now if ALL you market is ceramics, I'd agree there is an issue. But I'd argue quite the opposite, that some of UM's marketing materials haven't been specific enough. It's very hard to market to a kid who has no plan. We need to be getting those kids who do, and tell THEM how strong is in their field.
My kid gets about 15 mailings a day from schools all over the country...some of them are narrowly focused and specifically targeting his academic strengths and future goals. Others are broadly focused on the experience a campus might offer him. Some schools send him both...and they send them often. The schools that send both are "winning" in my house.
I think UM must do both...target kids who have identified their specific academic wants/needs, and broadly appeal to the Montana experience that awaits them. Send both....a day apart...start with specific offerings...then bring out the Big Sky, Mountains, rivers/lakes etc.
I cannot believe the access universities have to high school kids...they know just about every conceivable way to contact my kid...
Wait till the military starts...lol