He has no influence with you because you're a dusty old boomer who still thinks things are done the way they were when you "played the game" game when, checks notes, Nixon was in office.... Not sure why it is so hard for you to get that this type of stuff is not geared toward you. No offense, but you are not the target demographic for pretty much any UM marketing campaign, and you are not a big enough donor (if you were I'm sure you'd have told us by now) for this stuff to be applicable to you. I get it does not make sense in your narrowminded brain where, if things don't make sense to you they are stupid, but there are in fact things happening around you that are good for UM even if you can't see it that way. Stuff like these videos, while seemingly meaningless to you do in fact have a huge influence on people, well, on the people they are meant for anyway, thus your conundrum. Go do some water aerobics or take a lap.