Cruzado is a beneficiary of the times, She assumed the office during a "perfect storm."
The colleges of arts and sciences began to enjoy more popularity than the liberal arts colleges because of employment opportunities and pay scale for graduates.
She enjoyed a overly friendly BOR and easily capitalized on that by her charm. It didn't hurt to be a Puerto Rican minority woman in an environment that seems to go out of the way to hire such.
She benefited from a shift in political influence in Montana to Bozeman. The current Governor and minority Senator are from Bozeman as will be the future Eastern Montana Congressman. Typically the first words out of Senator Steve Daines mouth are, "At Montana State University..."
MSU played their cards right in streamlining the establishment of the Burns Center for Telecommunications that was named after the late Senator Conrad Burns. That solidified support, as if it really needed solidifying, with the farm and ranch community.
Any intelligent business person would know that it is best to invest in opportunities friendly to the elected as did the Canadian CEO of Goosehead Insurance and his 100 million dollars. Others did as well.
Despite being Governor of all Montana, Governor Gianforte saw to it that his foundation dollars went solely to MSU instead of to the Montana University System.
Big Sky Ski area and the Yellowstone Club are major draws to the area and Cruzado benefited.
and I suspect the television series, Yellowstone, has been a draw as well.
Is she a great leader? I have read negative comments from students at MSU that say differently. The typical complaints are that she stays in her office and tends to come out into the campus only when there is a chance for publicity or a photo op.
If she was so dedicated to MSU, then why did she go to the BOR and successfully get a raise when she was presented an opportunity to go elsewhere? Money talks.
As I said, Waded Cruzado came into the right place and the right time and rode that wave for all its worth.