Money Talks ... BS Walks
Some fodder for the on-going debate about moving up/down. I will not get into the “academic peer” issue, since that’s totally fuzzy and subject to interpretation by everyone on this board.
No, I think we can all agree that it’s all (mostly?) about the money. This site ... “Business of College Sports” (BofCS) ... has posted a series of articles with data from the U.S. Department of Education. The data is from reports the schools are required to submit to the Department. (The service academies are not included.) The link is
http://businessofcollegesports.com/category/conference.finance.series/
They did it for both football and basketball. There’s a huge amount of data there, and I won’t repeat the caveats about how to interpret the numbers. Most programs did “officially” make money, BTW. The BofCS people only did it for the FBS conferences, but I went and got the same report for UM. (I’ll let someone else do it for the Big Sky, if they want to.)
A look at the numbers suggests that for teams like Idaho (and UM and the other top FCS programs), the move up/down issue is almost irrelevant. The difference in $$$ between the top dogs and the bottom feeders of the FBS conferences is just ridiculous. Even lowly Vanderbilt had as much revenue as the
average FB program in the ACC, and it gets worse from there.
My point:
Sooner rather than later, we’re going to see a seismic shift in Division-I football. With some sort of nod to the better basketball schools, I believe those rich programs will create their own division. There are 48 schools that generate over $30 million in total revenue from their football and basketball programs annually. (All compete in both sports.) The
average total revenue is $51.8 million.
None of those 48 teams are from non-BCS conferences. (Only four of the eight Big East teams that play football make the $30 million total revenue cut-off, BTW.) With that kind of money to play around with, the “haves” can easily find some way to buy off the NCAA. What that will mean for the remaining FBS have-nots, and the FCS ... I have no idea. I have a few other comments below, for after you’ve skimmed the numbers.
Football revenues (all amounts in millions), sorted by conference average
SEC
. . . Avg $53.3
. . . Hi .. $76.8 (Alabama)
. . . Lo .. $22.5 (Vanderbilt)
Big Ten
. . . Avg $43.4
. . . Hi .. $72.8 (Penn State)
. . . Lo .. $18.4 (Purdue)
Big 12
. . . Avg $35.5
. . . Hi .. $95.8 (Texas)
. . . Lo .. $13.5 (Kansas)
Pac.12 (expect dramatic rise with a new TV contract)
. . . Avg $25.0
. . . Hi .. $39.4 (Washington)
. . . Lo .. $12.7 (Washington State)
ACC
. . . Avg $22.5
. . . Hi .. $35.1 (Virg Tech)
. . . Lo ... $9.4 (Wake Forrest)
Wake lost money ($3.8) on its football program in 2010-2011.
Big East
. . . Avg $19.1
. . . Hi .. $25.0 (West Virg)
. . . Lo .. $13.4 (Cincinnati)
Mt West
. . . Avg $12.9
. . . Hi .. $22.6 (TCU)
. . . Lo ... $7.7 (Colo State)
Conf USA
. . . Avg . $9.2
. . . Hi .. $13.4 (UCF)
. . . Lo ... $6.4 (So. Miss)
WAC
. . . Avg .. $7.5
. . . Hi .. $13.0 (Boise State)
. . . mid.. $7.7 (Idaho. Net $2.0 over expenses -- football only)
. . . Lo ... $4.8 (Utah State)
Utah State lost money ($0.5) on its football program in 2010-2011.
UM
. . . val .. $6.9 (Net of $1.8 million over expenses)
Mid.Amer
. . . Avg . $6.2
. . . Hi .. $10.1 (Temple)
. . . Lo ... $4.2 (No. Illinois)
No. Illinois lost money ($2.2) on its football program in 2010-2011.
Sun Belt
. . . Avg. $5.6
. . . Hi .. $7.8 (Fla. International)
. . . Lo .. $3.0 (La. Monroe)
Note that Idaho seems to be right where it belongs, financially, with revenue very close to the average for the WAC. Revenue for the Griz are above the average for the MAC and Sun Belt, and within striking distance for the WAC.
However, as I implied above, it seems rather pointless to even worry about that issue. Who knows what college football will look like when the monster money machine starts dictating terms?