Paytonlives said:As I stated elsewhere... I rarly see any advertising from UM in the Flathead valley.
Kittens, Mt Tech, Western... yes. Crap I even heard 1 radio ad from Rocky Mountain college.
UM... nope, seems as though they just assume all kids in western montana will only chose UM.
With roughly 1000 student graduating each year up here, Bodner needs to get this fixed.
UM is using better marketing and communication channels to reach high school students, including in the Flathead. UM is using multiple others based on the impact on the target audience. Students generally don't listen to the radio. The UM strategy is based on stakeholder groups and where they are — digital platforms, social, chat, texting and more. You wouldn't be in a position to notice those channels. There are some tv ads. With the available resources, the focus has to be on proven impact and not on perception.