What the Missoulian missed was the opportunity to quote Royce from the several articles that it has published over the past five years about the cause and extent of enrollment declines and budget cuts. And that's too bad because, in his own words, readers would see that this is a man who has no plan, has no idea what to do, and who constantly misleads the University community (and likely himself) about what is happening.
Yesterday's game was a good example. UM's "ad" which played over and over to the national audience was the worst ad ever made to promote UM. Hands down, it should not have been made let alone approved for a public relations effort. But, there it was, leaving etched in the public consciousness the image that UM is all about break-dancing on a rock on the side of a mountain.
