mthoopsfan
Well-known member
https://www.yahoo.com/news/endorsements-college-athletes-resurface-old-195256332.html?guccounter=1
[This is an interesting article. Worth skimming."
"Olivia Dunne is a gymnast on Louisiana State’s women’s team. She was an All-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies."
"Dunne, 20, won’t give specifics on her earnings, which at least one industry analyst projects will top $2 million over the next year."
“Seven figures,” she said. “That is something I’m proud of. Especially since I’m a woman in college sports.” She added: “There are no professional leagues for most women’s sports after college.”
Dunne, a petite blonde with a bright smile and a gymnast’s toned physique, earns a staggering amount by posting to her 8 million strong internet following on Instagram and TikTok, platforms on which she intersperses sponsored content modeling American Eagle Outfitters jeans and Vuori activewear alongside videos of her lip-syncing popular songs or performing trending dances.
To Dunne, and many other athletes of her generation, being candid and flirty and showing off their bodies in ways that emphasize traditional notions of female beauty on social media are all empowering.
“It’s just about showing as much or as little as you want,” Dunne said of her online persona.
"The athlete compensation and endorsement rules have been a game-changer for collegiate women, particularly those who compete in what are known as nonrevenue sports, such as gymnastics.
Sure, male football players have garnered about half of the overall compensation, estimated to be worth at least $500 million, fueled by collectives formed by wealthy supporters who pay male athletes for everything from jersey sales to public appearances.
Women are more than holding their own as earners, thanks largely to leveraging their social media popularity. Along with Dunne, other female student athletes have been minted millionaires by the NIL rules, including Haley and Hanna Cavinder, twins who play college basketball at Miami; Sunisa Lee, an Auburn gymnast and Olympic gold medalist at the Tokyo Games; and Paige Bueckers and Azzi Fudd, basketball stars at Connecticut."
"Race cannot be ignored as part of the dynamic. A majority of the most successful female moneymakers are white. Sexual orientation can’t be ignored, either. Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze."
[This is an interesting article. Worth skimming."
"Olivia Dunne is a gymnast on Louisiana State’s women’s team. She was an All-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies."
"Dunne, 20, won’t give specifics on her earnings, which at least one industry analyst projects will top $2 million over the next year."
“Seven figures,” she said. “That is something I’m proud of. Especially since I’m a woman in college sports.” She added: “There are no professional leagues for most women’s sports after college.”
Dunne, a petite blonde with a bright smile and a gymnast’s toned physique, earns a staggering amount by posting to her 8 million strong internet following on Instagram and TikTok, platforms on which she intersperses sponsored content modeling American Eagle Outfitters jeans and Vuori activewear alongside videos of her lip-syncing popular songs or performing trending dances.
To Dunne, and many other athletes of her generation, being candid and flirty and showing off their bodies in ways that emphasize traditional notions of female beauty on social media are all empowering.
“It’s just about showing as much or as little as you want,” Dunne said of her online persona.
"The athlete compensation and endorsement rules have been a game-changer for collegiate women, particularly those who compete in what are known as nonrevenue sports, such as gymnastics.
Sure, male football players have garnered about half of the overall compensation, estimated to be worth at least $500 million, fueled by collectives formed by wealthy supporters who pay male athletes for everything from jersey sales to public appearances.
Women are more than holding their own as earners, thanks largely to leveraging their social media popularity. Along with Dunne, other female student athletes have been minted millionaires by the NIL rules, including Haley and Hanna Cavinder, twins who play college basketball at Miami; Sunisa Lee, an Auburn gymnast and Olympic gold medalist at the Tokyo Games; and Paige Bueckers and Azzi Fudd, basketball stars at Connecticut."
"Race cannot be ignored as part of the dynamic. A majority of the most successful female moneymakers are white. Sexual orientation can’t be ignored, either. Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze."
