To me you are dead wrong. The "IT" factor is one of the key elements of college FB. Look back at DD or MM or TJ or LH or CR or Junior Bergen to mention a few. They contributed to Griz lore and exciting games to remember. A coach doesn't have the "IT" factor until one summarizes his career after he retires. It is not culture. A player has the "IT" factor when the fans and his teammates see greatness on the field. It is a repetitive occurrence over a FB season or multiple FB seasons. Some may call it leadership. A fan recognizes when a player is special. The "IT" factor is never old.The “IT” factor has to do with culture and leadership. If you are paying close attention you will recognize that there is a reason there are many out of state transfers coming in and the majority of in state HS kids deciding to go elsewhere. We are a long ways away from the days of old.