jodcon said:
Heavy hitters are starting to weigh in on this, l can't imagine the NCAA has a positive feeling about where it's going and is likely working on a proposal of some kind to limit the damage.
Yep. The easy -- and therefore most likely in the long run -- answer is to "follow the money." Appearance fees, personalized memorabilia sales, etc., etc., are authorized within a "profit-sharing" framework that give the "enabling platform" (the school) a cut. Not all that different from other entertainment deals (and that's what this is), where the venue "books an act" and shares the cash flow.
But the NCAA would have to get over their obsession that college students are some idealized kind of "amateur" and cannot possibly have other roles in life.
For some strange (!?) reason, images from "Chariots of Fire" flashed into my mind: The college administrators who loftily tell Harold Abrahams that having a professional (horrors!) coach "just wasn't done" ... but then clink celebratory glasses when he wins the gold medal.