Pin2Win said:This is not how marketing works anyway. It's about the image and increasing top of mind awareness in this case. Will somebody change their mind over an MSU spot on TV? If they are that flighty - MSU doesn't want them either. But you build that brand and image and that may be enough to draw a campus visit, a phone inquiry, a visit to MSU's website, etc... If MSU can successfully build the image that they are the leader, progressive, and whatever else it takes to increase enrollment, then inquiries increase. It is the school's job to turn those inquiries into students.AllWeatherFan said:"You know, I was gonna go to UM, but then I saw a TV commercial for MSU."
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We don't want that dumbass at UM.
UM has the same opportunity to do the same thing. It is a great university with a lot to offer and I hate seeing it go through a perceived hard time. I would rather see enrollment increase at both schools either with a higher percentage of high school students going to school or drawing students from regional states.
I know, I was just being a dumbass.
But I do not buy the notion that advertising and marketing are responsible for enrollment trends, or that they play a major role. I think it's more a matter of, "Do I want to be an engineer or do I want to go to business school?" "Do I want to be a teacher or a nurse?"
Could UM do a better job of selling itself to the best and brightest kids in Montana? Of course. But let's not go overboard.