All-though the game beat the Cal Vs. Hawaii game in TV views ( 725,000), the 2016 FCS Kickoff only had 797,000 viewers compared to the 2015 UM Vs. NDSU game at 981,000 viewers.
http://mcfeely.areavoices.com/2016/09/04/viewership-drops-for-bison-game-on-espn/
http://mcfeely.areavoices.com/2016/09/04/viewership-drops-for-bison-game-on-espn/