mthoopsfan said:
“ During the 2021-22 season, the current four-team playoff format generated $74M apiece for the Power Five conferences (ACC, Big Ten, Big 12, Pac 12, and SEC), with $95M split among the Group of Five conferences (AAC, C-USA, MAC, MW, and SBC). Some projections estimate a twelve-team format could generate total revenue above $2B while increasing competition—only one Group of Five team, Cincinnati in 2021, has ever made the four-team playoff.”
This is why I always wondered why the Hell the idiots didn't expand sooner.
Even a rough "back-of-the-envelope" projection said they could make a LOT more money with more teams involved. And they had data to prove it, starting with the two "lesser" bowls ... Cotton and Peach. Attendance for the Cotton Bowl, just as a bowl involving two fan bases, has typically been 60-65 thousand. When it hosted semifinal games, it drew an average of almost 77 thousand. Attendance for an "ordinary" Peach Bowl ran about 65 thousand. When they hosted semifinal games, they averaged about 76 thousand. That's 20-25% more. The "prestige" bowls like the Sugar and Orange – which typically offer bigger-name team – don't go up quite that much, but they also do better when they host.
That's just the live attendance. The TV audience surely expanded even more, when the game appealed to more than just the two fan bases.