UMGriz75
Well-known member
Both Tom Crady and his predecessor, Jed Liston, have pointed out that MSU began outspending UM on recruiting several years ago, first at a two-to-one rate, and then a three-to-one rate. That's been pointed out to Engstrom on several occasions, but he seemed oddly oblivious to the solution: spend more money on recruiting. In some ways he did, but mainly these were in failed attempts to outsource recruiting, which did more harm than good. It was emblematic of the "Engstrom Era" that the first email blast by the first contractor encouraged potential recruits to "attend Montana State University."IdaGriz01 said:UM has good programs and what should be a fine campus experience, so it should be doing better. But that's the rub: You have to sell your great stuff (and it can be a hard sell). We've heard far too many stories on here, over the years, from parents whose sons or daughters are about to graduate ... but have heard ZERO from UM, while getting brochures, standard mailings, etc. from other schools. That is truly an area where "you have to spend money to make money" -- the final "money" being a fee-paying, enrolled student. Yet, from all indications, UM is doing an abysmal (piss poor :evil: ) job in that area.
The efforts did more harm than good. Engstrom just never "got it." I doubt that I've ever seen a nicer human being so oblivious to basic management skills, such as his notorious failure to even read the "DOJ/DOE Settlement Agreement" before he signed it, condemning male students to violations of due process across the country and universities to tens of millions of dollars of settlements.
Crady pointed to the budget failures publicly in a Missoula Independent feature a couple of weeks ago. He minced no words. He's worried, and UM simply did not invest. Unspoken directly, but strongly implied, is that the Engstrom administration let this happen by simple negligence. Cut budgets? OK, cut recruitment budgets too! Incomprehensible decisions.