mthoopsfan
Well-known member
"The Walt Disney Co. is poised to reap a windfall from college football ad sales on ESPN and ABC this year.
This season’s coverage should generate well over $700 million in combined ad sales from more than 350 advertisers across Disney’s linear and digital networks, sources told Front Office Sports.
Disney has sold roughly 90% of its college football inventory for the season and signed 36 new sponsors....
ABC/ESPN just posted its most-watched college football kickoff weekend since 2016, and many brands are paying for new, customized integrations.
Disney’s ABC and ESPN are the dominant networks for college football.
On Kickoff Weekend, Disney, which commands roughly two-thirds of the college football viewing audience, offered 17 games across ABC, ESPN, ESPN2 and ESPNU — drawing nearly 82% of all college football viewing."
[I assume this include ESPN+ too, as the 2d para refers to digital networks.]
This season’s coverage should generate well over $700 million in combined ad sales from more than 350 advertisers across Disney’s linear and digital networks, sources told Front Office Sports.
Disney has sold roughly 90% of its college football inventory for the season and signed 36 new sponsors....
ABC/ESPN just posted its most-watched college football kickoff weekend since 2016, and many brands are paying for new, customized integrations.
Disney’s ABC and ESPN are the dominant networks for college football.
On Kickoff Weekend, Disney, which commands roughly two-thirds of the college football viewing audience, offered 17 games across ABC, ESPN, ESPN2 and ESPNU — drawing nearly 82% of all college football viewing."
[I assume this include ESPN+ too, as the 2d para refers to digital networks.]
