Colorado lost over $1m by playing in the Alamo Bowl

[AZGrizFan]

Spending $4.21m isn’t absurd if they made more than that or atleast in the same ballpark which they would have with a tier 1 bowl game. The problem is the tier 2 bowl game didn’t pay them nearly as much but they spent like it was a tier 1 bowl game.

A) they had to know what the payout was going to be
B) REGARDLESS of the payout, spending $4.21 MILLION dollars to take a team to a bowl game is ridiculous.