Bud Light getting desperate

[Hoops watcher]

Hmmm. Maybe this is part of a 'false flag' operation, designed to crash the value of the 'Bud Light brand' in order to buy it back at a huge discount. The 'King of Beers' brand is now the 'Queen of Beers' and mocked worldwide.

K'mon, all you biz hot shots, is that what's really happening? Whatcha thaink?

Worked out pretty well for Portnoy.... :lol: :lol: :lol:

https://www.outkick.com/dave-portnoy-bought-barstool-sports-back-for-1/

 

[ElrodGrizzly]

To be fair, Modelo has been trending toward this for a long time as the country's population of Latinos grows. Also, it tastes better. The CEO of Modelo's parent company said that this whole thing just sped up the process and they took the number one spot a little sooner than they expected to. But its not like it is a shock that Model has spend a couple of months at #1. Its not like people switched from Bud to Modelo, at least not many. They are different market sectors, for the most part. To put it more bluntly, the good old boys that I know didn't give up Bud for Modelo, they just grabbed a Coors or a Miller.

If we are bringing their other brands into it, then I would again point out that the current loss to the parent company is roughly one half of one percent of annual sales. It is nothing to the umbrella company of all the brands. If we are talking just BL, it has flattened out and is no longer dropping in sales or market shares, and is still the number one domestic beer.

I'm not saying that BL wasn't effected, I'm just saying it wasn't nearly as big of a deal to them as people are making it out to be. They will chug right along (no pun intended), and still be the giant of the beer world that they have always been. Its a big nothing burger.

I don't like or dislike BL. I had it on hand and would drink it sometimes because so many other guests drank it. No more. And nobody has complained. I have always had Modelo Negra on hand as I like it and it goes great with Mexican food, which is a staple in our house. Modelo Especial fits nicely in the beer cooler next to it, and guests love it. Gonna find room for Modelo Ore on the same shelf. BTW, nobody has touched the remaining BL from the last 30 pack before Dylan hit the bathtub. I hope I can boil brats in it and kill garden slugs before it goes south.

I think boiling brats in it is probably the best use of the BL at this point.

 

[mthoopsfan]

The company has numerous brands of beer and business, but Bud Light sales are in the tank.

"Bud Light controversy cost parent company about $395 million in lost US sales. The world's largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. AB InBev said Thursday that US revenue fell 10% in the second quarter as sales of its top brand slumped. Aug 3, 2023"

CNN.com
https://www.cnn.com › 2023/08/03 › business › anheuse...

This 395 stat is misleading because I believe it covers more than the time since the boycott. Period to period declines of Bud Light sales are about 30% in most periods. I think BL is screwed.

I know that you probably know more about these things than I do, but I gotta disagree here. Even at $395 million in lost sales, it doesn't even dent them. That number SOUNDS big, sure, but their total sales in the 12 months leading up to 6/30/2023 was $59.091 BILLION. Meaning that the loss of that $395 million was less than 1% of yearly sales. I doubt InBev even cares.

As for Bud Light, a quote from another CNN Business article -- "Sales for the week leading into Memorial Day weekend fell 23.9% from the same period a year ago. That constitutes a slight improvement compared to the week prior when sales were 25.7% lower than a year earlier. That could indicate that the “bottom has been hit and we are seeing a turn-around in performance,” according to Bump Williams, an alcohol industry expert.

Still, Bud Light remains the top-selling beer in America, according to NIQ data provided to CNN by Williams. NIQ measures sales at convenience, liquor and grocery stores across the United States. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ. That easily beats No. 2 Coors Light, which controls 21.6% of the market.

Although Bud Light’s share of the domestic beer market has slipped considerably over the past couple months, it remains in the lead. In the week ended May 27, Bud Light controlled 28.8% of the market, compared to Coors Light, which made up 25.6% of overall sales, NIQ reported."

So, BL is still the number one domestic beer. Like most of our news and politics, they had to fill time for talking heads on TV and so this whole thing was treated as more significant for their business than it was, in my opinion.

And I honestly don't care about Bud Light. I don't drink much domestic light beer anymore, so I don't have a dog in this fight. I just think that the stories of the boycott and "collapse" of Bud Light are really much ado about nothing. This is just a drop in the pan for InBev, and BL still remains the nation's preferred version of pretty poop beer.

"Anheuser-Busch said its revenue in the United States last quarter fell more than 10 percent from year earlier, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped nearly 30 percent.Aug 3, 2023

Fall in Bud Light Sales Puts Dent in Beer Maker's Earnings"

[This is a huge drop for a public company.]

https://www.nytimes.com › 2023/08/03 › business › bud...

"Modelo Especial tops Bud Light as most-sold US beer for second consecutive month."

https://www.reuters.com/business/retail-consumer/modelo-especial-tops-bud-light-most-sold-us-beer-second-consecutive-month-2023-07-10/#:~:text=Retail%20%26%20Consumer-,Modelo%20Especial%20tops%20Bud%20Light%20as%20most%2Dsold,beer%20for%20second%20consecutive%20month&text=July%2010%20(Reuters)%20%2D%20Constellation%20Brands'%20(STZ.

"Fall in Bud Light Sales Puts Dent in Beer Maker’s Earnings

Anheuser-Busch InBev is struggling in the United States after a conservative-led boycott of Bud Light, leaving other brands in the company’s portfolio to pick up the slack."

"Modelo Especial dethroned Bud Light as the nation’s top-selling beer in June. Constellation Brands, which sells Modelo in the United States, reported 7.5 percent growth in beer volumes in its most recent quarter, which ended on May 31, compared with a year earlier."

"Retail sales of Bud Light fell as much as 42 percent in some U.S. metro areas in the four weeks that ended on July 22, according to Nielsen IQ data analyzed by the consulting firm Bump Williams. Customers at bars and restaurants have also ordered Bud Light less frequently, sending sales down 34 percent last quarter, according to data from Union, an ordering system used at more than 1,000 bars and restaurants in 34 states."

https://www.nytimes.com/2023/08/03/business/bud-light-sales-decline.html?searchResultPosition=7

 

[ElrodGrizzly]

I know that you probably know more about these things than I do, but I gotta disagree here. Even at $395 million in lost sales, it doesn't even dent them. That number SOUNDS big, sure, but their total sales in the 12 months leading up to 6/30/2023 was $59.091 BILLION. Meaning that the loss of that $395 million was less than 1% of yearly sales. I doubt InBev even cares.

As for Bud Light, a quote from another CNN Business article -- "Sales for the week leading into Memorial Day weekend fell 23.9% from the same period a year ago. That constitutes a slight improvement compared to the week prior when sales were 25.7% lower than a year earlier. That could indicate that the “bottom has been hit and we are seeing a turn-around in performance,” according to Bump Williams, an alcohol industry expert.

Still, Bud Light remains the top-selling beer in America, according to NIQ data provided to CNN by Williams. NIQ measures sales at convenience, liquor and grocery stores across the United States. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ. That easily beats No. 2 Coors Light, which controls 21.6% of the market.

Although Bud Light’s share of the domestic beer market has slipped considerably over the past couple months, it remains in the lead. In the week ended May 27, Bud Light controlled 28.8% of the market, compared to Coors Light, which made up 25.6% of overall sales, NIQ reported."

So, BL is still the number one domestic beer. Like most of our news and politics, they had to fill time for talking heads on TV and so this whole thing was treated as more significant for their business than it was, in my opinion.

And I honestly don't care about Bud Light. I don't drink much domestic light beer anymore, so I don't have a dog in this fight. I just think that the stories of the boycott and "collapse" of Bud Light are really much ado about nothing. This is just a drop in the pan for InBev, and BL still remains the nation's preferred version of pretty poop beer.

"Anheuser-Busch said its revenue in the United States last quarter fell more than 10 percent from year earlier, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped nearly 30 percent.Aug 3, 2023

Fall in Bud Light Sales Puts Dent in Beer Maker's Earnings"

[This is a huge drop for a public company.]

https://www.nytimes.com › 2023/08/03 › business › bud...

"Modelo Especial tops Bud Light as most-sold US beer for second consecutive month."

https://www.reuters.com/business/retail-consumer/modelo-especial-tops-bud-light-most-sold-us-beer-second-consecutive-month-2023-07-10/#:~:text=Retail%20%26%20Consumer-,Modelo%20Especial%20tops%20Bud%20Light%20as%20most%2Dsold,beer%20for%20second%20consecutive%20month&text=July%2010%20(Reuters)%20%2D%20Constellation%20Brands'%20(STZ.

"Fall in Bud Light Sales Puts Dent in Beer Maker’s Earnings

Anheuser-Busch InBev is struggling in the United States after a conservative-led boycott of Bud Light, leaving other brands in the company’s portfolio to pick up the slack."

"Modelo Especial dethroned Bud Light as the nation’s top-selling beer in June. Constellation Brands, which sells Modelo in the United States, reported 7.5 percent growth in beer volumes in its most recent quarter, which ended on May 31, compared with a year earlier."

"Retail sales of Bud Light fell as much as 42 percent in some U.S. metro areas in the four weeks that ended on July 22, according to Nielsen IQ data analyzed by the consulting firm Bump Williams. Customers at bars and restaurants have also ordered Bud Light less frequently, sending sales down 34 percent last quarter, according to data from Union, an ordering system used at more than 1,000 bars and restaurants in 34 states."

https://www.nytimes.com/2023/08/03/business/bud-light-sales-decline.html?searchResultPosition=7

I just don't see it being much of a long term effect, if any at all. But I guess we will find out in the coming year!

 

[UncleRico]

"Anheuser-Busch said its revenue in the United States last quarter fell more than 10 percent from year earlier, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped nearly 30 percent.Aug 3, 2023

Fall in Bud Light Sales Puts Dent in Beer Maker's Earnings"

[This is a huge drop for a public company.]

https://www.nytimes.com › 2023/08/03 › business › bud...

"Modelo Especial tops Bud Light as most-sold US beer for second consecutive month."

https://www.reuters.com/business/retail-consumer/modelo-especial-tops-bud-light-most-sold-us-beer-second-consecutive-month-2023-07-10/#:~:text=Retail%20%26%20Consumer-,Modelo%20Especial%20tops%20Bud%20Light%20as%20most%2Dsold,beer%20for%20second%20consecutive%20month&text=July%2010%20(Reuters)%20%2D%20Constellation%20Brands'%20(STZ.

"Fall in Bud Light Sales Puts Dent in Beer Maker’s Earnings

Anheuser-Busch InBev is struggling in the United States after a conservative-led boycott of Bud Light, leaving other brands in the company’s portfolio to pick up the slack."

"Modelo Especial dethroned Bud Light as the nation’s top-selling beer in June. Constellation Brands, which sells Modelo in the United States, reported 7.5 percent growth in beer volumes in its most recent quarter, which ended on May 31, compared with a year earlier."

"Retail sales of Bud Light fell as much as 42 percent in some U.S. metro areas in the four weeks that ended on July 22, according to Nielsen IQ data analyzed by the consulting firm Bump Williams. Customers at bars and restaurants have also ordered Bud Light less frequently, sending sales down 34 percent last quarter, according to data from Union, an ordering system used at more than 1,000 bars and restaurants in 34 states."

https://www.nytimes.com/2023/08/03/business/bud-light-sales-decline.html?searchResultPosition=7

I just don't see it being much of a long term effect, if any at all. But I guess we will find out in the coming year!

The whole boycott of products caught up these stupid culture wars is just ridiculous. And both sides are guilty. From the boycott of Chick-fil-a to Bud Light. All fueled by cable news, social media and talk radio. So many issues of real concern in our world but everyone gets animated and caught up in these nothing burgers. Both sides are guilty of "cancel culture." Go take your kids to Disneyworld eat some Chick Fil-A and then sit by the pool drinking a Bud Light while admiring crafts you put together with products from Hobby Lobby. Jesus..who cares.

 

[ElrodGrizzly]

I just don't see it being much of a long term effect, if any at all. But I guess we will find out in the coming year!

The whole boycott of products caught up these stupid culture wars is just ridiculous. And both sides are guilty. From the boycott of Chick-fil-a to Bud Light. All fueled by cable news, social media and talk radio. So many issues of real concern in our world but everyone gets animated and caught up in these nothing burgers. Both sides are guilty of "cancel culture." Go take your kids to Disneyworld eat some Chick Fil-A and then sit by the pool drinking a Bud Light while admiring crafts you put together with products from Hobby Lobby. Jesus..who cares.

Yep. The folks in power in media and politics would much rather we all fight about this stuff than talk about getting dark money out of politics, term limits, the way the two parties control all politics, and lobbyist reform. Those are things that the VAST majority of Americans agree on, but if they let those conversations in then it would cause some real problems for those in power to continue grossly profiting and and remaining in power.

 

[argh!]

Hmmm. Maybe this is part of a 'false flag' operation, designed to crash the value of the 'Bud Light brand' in order to buy it back at a huge discount. The 'King of Beers' brand is now the 'Queen of Beers' and mocked worldwide.

K'mon, all you biz hot shots, is that what's really happening? Whatcha thaink?

Worked out pretty well for Portnoy.... :lol: :lol: :lol:

https://www.outkick.com/dave-portnoy-bought-barstool-sports-back-for-1/

oops. read below. or not.

 

[CDAGRIZ]

I just don't see it being much of a long term effect, if any at all. But I guess we will find out in the coming year!

The whole boycott of products caught up these stupid culture wars is just ridiculous. And both sides are guilty. From the boycott of Chick-fil-a to Bud Light. All fueled by cable news, social media and talk radio. So many issues of real concern in our world but everyone gets animated and caught up in these nothing burgers. Both sides are guilty of "cancel culture." Go take your kids to Disneyworld eat some Chick Fil-A and then sit by the pool drinking a Bud Light while admiring crafts you put together with products from Hobby Lobby. Jesus..who cares.

Fantastic post. :clap: :clap:

Many people on both sides are total "cancel culture" people. "I won't eat delicious CFA or go to Hobby Lobby because they might believe something I don't like" is the same in my mind as "I won't drink Bud Light because they made a non-retail can for someone who believes something I don't like or "I won't shop at Target because they put up some signs I don't like." It's fucking Target. If I need laundry detergent and new towels, I can handle seeing a rainbow sign without passing out. People can certainly do what they want, but don't call each other whiners when both of you are.

 

[Hoops watcher]

Worked out pretty well for Portnoy.... :lol: :lol: :lol:

https://www.outkick.com/dave-portnoy-bought-barstool-sports-back-for-1/

f
oops. read below. or not.

What's your point here. I was just pointing out Penn gaming gave back controlling interest in Barstool sports to Dave Portnoy for a buck after buying it from him for 500 million a couple years ago over silly Kultur Kampf issues. By my definition getting his baby back and 500 mill in his pocket to boot is working out pretty well. But hey, you could see it differently so be my guest. My only firm opinion on the subject is annoying your customers doesn't seem to be a good business model irregardless of the good or service you are selling.

 

[rgrizfan]

That wouldn’t have happened with the former management. I did business with Anheuser-Busch for ten years. They were a first class company in those days.

“Billy Busch, whose family sold Anheuser-Busch to InBev in 2008, said he would be 'first in line' to buy back Bud Light and 'make that brand great again.' Busch pitched the deal on an episode of conservative pundit Tomi Lahren's show 'Fearless.'8 hours ago”

https://www.dailymail.co.uk › news

Why didn't he buy InBev (Ambev and or Interbrew) when he had a chance to??

 

[Griz Addict]

First trans and now bi-sons?? Whaaat



Disclaimer: I don't care if they support Trans people.


Do you boo

 

[GrizTexas]

It's not just Bud Light. Their other brands such Natural Light and Mich Ultra also hit. They may have maintained their lead on other domestic brands but the fall from grace for total sales in US beer market stands. They are second to an import, Modelo.

I can't see how the loss of thousand of BL jobs in US is insignificant even to a foreign behemoth.

https://finance.yahoo.com/news/25-top-selling-beers-america-040529506.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABBFDkHaCChY3UePskQu4K-E-FR9oSDjaZLOGb5NFvYTlzPasV_4-Fo1DNTtE64CTRE67Zu885L-JyIHY_DkdWdGZTGyxOfdolJgA5S88OlajwcEJHsBPyQNQJVqUUodm56G4iKXPFaXK6Hw6idwImNXjK5cWNgLlx6bI6Blg_Dg

To be fair, Modelo has been trending toward this for a long time as the country's population of Latinos grows. Also, it tastes better. The CEO of Modelo's parent company said that this whole thing just sped up the process and they took the number one spot a little sooner than they expected to. But its not like it is a shock that Model has spend a couple of months at #1. Its not like people switched from Bud to Modelo, at least not many. They are different market sectors, for the most part. To put it more bluntly, the good old boys that I know didn't give up Bud for Modelo, they just grabbed a Coors or a Miller.

If we are bringing their other brands into it, then I would again point out that the current loss to the parent company is roughly one half of one percent of annual sales. It is nothing to the umbrella company of all the brands. If we are talking just BL, it has flattened out and is no longer dropping in sales or market shares, and is still the number one domestic beer.

I'm not saying that BL wasn't effected, I'm just saying it wasn't nearly as big of a deal to them as people are making it out to be. They will chug right along (no pun intended), and still be the giant of the beer world that they have always been. Its a big nothing burger.

It has nothing to do with the growing Latino population. Historically Latino drinkers in the US have migrated away from beers brewed in Mexico and only account for a small percentage of their annual sales. The style (pilsner lager) appeals to the larger overall beer drinking group and its German heritage leverages this. Also the rise in popularity of imports and micros coupled with the Mexican food popularity has created a perfect storm that has been brewing (pardon the pun) for years. AB and bud light just helped it along...

 

[mthoopsfan]

To be fair, Modelo has been trending toward this for a long time as the country's population of Latinos grows. Also, it tastes better. The CEO of Modelo's parent company said that this whole thing just sped up the process and they took the number one spot a little sooner than they expected to. But its not like it is a shock that Model has spend a couple of months at #1. Its not like people switched from Bud to Modelo, at least not many. They are different market sectors, for the most part. To put it more bluntly, the good old boys that I know didn't give up Bud for Modelo, they just grabbed a Coors or a Miller.

If we are bringing their other brands into it, then I would again point out that the current loss to the parent company is roughly one half of one percent of annual sales. It is nothing to the umbrella company of all the brands. If we are talking just BL, it has flattened out and is no longer dropping in sales or market shares, and is still the number one domestic beer.

I'm not saying that BL wasn't effected, I'm just saying it wasn't nearly as big of a deal to them as people are making it out to be. They will chug right along (no pun intended), and still be the giant of the beer world that they have always been. Its a big nothing burger.

It has nothing to do with the growing Latino population. Historically Latino drinkers in the US have migrated away from beers brewed in Mexico and only account for a small percentage of their annual sales. The style (pilsner lager) appeals to the larger overall beer drinking group and its German heritage leverages this. Also the rise in popularity of imports and micros coupled with the Mexican food popularity has created a perfect storm that has been brewing (pardon the pun) for years. AB and bud light just helped it along...

Good one. Made me chuckle.

 

[horribilisfan8184]

Look, until recently, transgender dysphoria has long been considered a mental illness, a sexual mental illness at that. "Experts" are waging a great debate on whether to call it a "mental disorder" or a "condition" marked by "distress" at having "gender identity dysphoria" all predicated not on medical science but on removing the stigma of calling it a mental illness or mental disorder, or that it is sexual in nature. The fact is, down to the irrefutable DNA level, hermaphroditism aside here, males are males and females are females, no matter what the individual thinks or feels. It has become a trendy hallmark of wokeism to support these people in their fantasies, and one can certainly do that for themselves-- but not for others. Choosing rational thought over placation is not something to be shamed or denounced as bigotry, yet that is where a vocal segment of society is at right now. Rejecting the forced support of these fantasies, accentuated through a makeup façade of a male wearing a female face splashed on a beer can, is a natural reaction to a known but previously ignored personal belief of someone historical labeled a "kook". If you don't think it goes to the core of thought and action you are mistaken.

The drop in sales from brand loyal customers cannot be that easily dismissed, and corporates execs eager to show the world their wokeness are finding that out the hard way. I say brand loyal because there are dozens of light beers on the market that you can barely taste above the level of water, so any of the other ones will do.

So these companies can assume whatever business strategy they like, but consequences come from actions and its too late to complain about them now. This is not a debate between right Twix and left Twix. If BL wants the growing woke crowd as their customers base, betting on wokeism not being a fad, more power to them. But they have to accept the consequences of offended customers switching brands.

 

[SoldierGriz]

Look, until recently, transgender dysphoria has long been considered a mental illness, a the deed mental illness at that. "Experts" are waging a great debate on whether to call it a "mental disorder" or a "condition" marked by "distress" at having "gender identity dysphoria" all predicated not on medical science but on removing the stigma of calling it a mental illness or mental disorder, or that it is the deed in nature. The fact is, down to the irrefutable DNA level, hermaphroditism aside here, males are males and females are females, no matter what the individual thinks or feels. It has become a trendy hallmark of wokeism to support these people in their fantasies, and one can certainly do that for themselves-- but not for others. Choosing rational thought over placation is not something to be shamed or denounced as bigotry, yet that is where a vocal segment of society is at right now. Rejecting the forced support of these fantasies, accentuated through a makeup façade of a male wearing a female face splashed on a beer can, is a natural reaction to a known but previously ignored personal belief of someone historical labeled a "kook". If you don't think it goes to the core of thought and action you are mistaken.

The drop in sales from brand loyal customers cannot be that easily dismissed, and corporates execs eager to show the world their wokeness are finding that out the hard way. I say brand loyal because there are dozens of light beers on the market that you can barely taste above the level of water, so any of the other ones will do.

So these companies can assume whatever business strategy they like, but consequences come from actions and its too late to complain about them now. This is not a debate between right Twix and left Twix. If BL wants the growing woke crowd as their customers base, betting on wokeism not being a fad, more power to them. But they have to accept the consequences of offended customers switching brands.

:thumb:

 

[CDAGRIZ]

Look, until recently, transgender dysphoria has long been considered a mental illness, a sexual mental illness at that. "Experts" are waging a great debate on whether to call it a "mental disorder" or a "condition" marked by "distress" at having "gender identity dysphoria" all predicated not on medical science but on removing the stigma of calling it a mental illness or mental disorder, or that it is sexual in nature. The fact is, down to the irrefutable DNA level, hermaphroditism aside here, males are males and females are females, no matter what the individual thinks or feels. It has become a trendy hallmark of wokeism to support these people in their fantasies, and one can certainly do that for themselves-- but not for others. Choosing rational thought over placation is not something to be shamed or denounced as bigotry, yet that is where a vocal segment of society is at right now. Rejecting the forced support of these fantasies, accentuated through a makeup façade of a male wearing a female face splashed on a beer can, is a natural reaction to a known but previously ignored personal belief of someone historical labeled a "kook". If you don't think it goes to the core of thought and action you are mistaken.

The drop in sales from brand loyal customers cannot be that easily dismissed, and corporates execs eager to show the world their wokeness are finding that out the hard way. I say brand loyal because there are dozens of light beers on the market that you can barely taste above the level of water, so any of the other ones will do.

So these companies can assume whatever business strategy they like, but consequences come from actions and its too late to complain about them now. This is not a debate between right Twix and left Twix. If BL wants the growing woke crowd as their customers base, betting on wokeism not being a fad, more power to them. But they have to accept the consequences of offended customers switching brands.

Let's say it's a mental illness (it's not for me to determine). I think the point is more that if a company provides a product that I like (I don't drink BL, but many do), I don't think the company partnering with someone with a mental illness would stop me from enjoying the product. Unless they changed the product. Whole thing is very Randy Taylor, but at least Jimmy Dean changed the product.

[media]https://www.youtube.com/watch?v=f4RNb3tt0LM[/media]

I agree that it was a dumb business move for BL to do it given their main demographic. People are EXTREMELY sensitive these days.

 

[SoldierGriz]

Look, until recently, transgender dysphoria has long been considered a mental illness, a the deed mental illness at that. "Experts" are waging a great debate on whether to call it a "mental disorder" or a "condition" marked by "distress" at having "gender identity dysphoria" all predicated not on medical science but on removing the stigma of calling it a mental illness or mental disorder, or that it is the deed in nature. The fact is, down to the irrefutable DNA level, hermaphroditism aside here, males are males and females are females, no matter what the individual thinks or feels. It has become a trendy hallmark of wokeism to support these people in their fantasies, and one can certainly do that for themselves-- but not for others. Choosing rational thought over placation is not something to be shamed or denounced as bigotry, yet that is where a vocal segment of society is at right now. Rejecting the forced support of these fantasies, accentuated through a makeup façade of a male wearing a female face splashed on a beer can, is a natural reaction to a known but previously ignored personal belief of someone historical labeled a "kook". If you don't think it goes to the core of thought and action you are mistaken.

The drop in sales from brand loyal customers cannot be that easily dismissed, and corporates execs eager to show the world their wokeness are finding that out the hard way. I say brand loyal because there are dozens of light beers on the market that you can barely taste above the level of water, so any of the other ones will do.

So these companies can assume whatever business strategy they like, but consequences come from actions and its too late to complain about them now. This is not a debate between right Twix and left Twix. If BL wants the growing woke crowd as their customers base, betting on wokeism not being a fad, more power to them. But they have to accept the consequences of offended customers switching brands.

Let's say it's a mental illness (it's not for me to determine). I think the point is more that if a company provides a product that I like (I don't drink BL, but many do), I don't think the company partnering with someone with a mental illness would stop me from enjoying the product. Unless they changed the product. Whole thing is very Randy Taylor, but at least Jimmy Dean changed the product.

[media]https://www.youtube.com/watch?v=f4RNb3tt0LM[/media]

I agree that it was a dumb business move for BL to do it given their main demographic. People are EXTREMELY sensitive these days.

I think the viral interview with the exec who managed the new campaign fueled the backlash...something about frat boys, comedy, and football being bad...

Talk about alienating your market...the whole thing was a mess. It is now, undoubtedly, a case study at many business schools...

 

[GrizTexas]

It has nothing to do with the growing Latino population. Historically Latino drinkers in the US have migrated away from beers brewed in Mexico and only account for a small percentage of their annual sales. The style (pilsner lager) appeals to the larger overall beer drinking group and its German heritage leverages this. Also the rise in popularity of imports and micros coupled with the Mexican food popularity has created a perfect storm that has been brewing (pardon the pun) for years. AB and bud light just helped it along...

Good one. Made me chuckle.

Happy to add enjoyment to your weekend...

 

[CDAGRIZ]

Let's say it's a mental illness (it's not for me to determine). I think the point is more that if a company provides a product that I like (I don't drink BL, but many do), I don't think the company partnering with someone with a mental illness would stop me from enjoying the product. Unless they changed the product. Whole thing is very Randy Taylor, but at least Jimmy Dean changed the product.

[media]https://www.youtube.com/watch?v=f4RNb3tt0LM[/media]

I agree that it was a dumb business move for BL to do it given their main demographic. People are EXTREMELY sensitive these days.

I think the viral interview with the exec who managed the new campaign fueled the backlash...something about frat boys, comedy, and football being bad...

Talk about alienating your market...the whole thing was a mess. It is now, undoubtedly, a case study at many business schools...

Now that I can understand a lot more. I didn’t know about that interview. Thanks, SG. That’s like if Jimmy Dean Sausage said it doesn’t like how it’s seen as a brand for Southern people to eat with their T-bone steaks and their fried eggs, and that they wanted to market more toward people in the North. Randy Taylor would lose his shit!

 

[Walrus]

I think the viral interview with the exec who managed the new campaign fueled the backlash...something about frat boys, comedy, and football being bad...

Talk about alienating your market...the whole thing was a mess. It is now, undoubtedly, a case study at many business schools...

The wild thing is that Bud Light has been successfully marketing to the LGBT community since the 90s. Rainbow cans, Pride support, none of this is new at all. But they managed to pour all that goodwill down the drain too with that series of half-assed statements that seemingly legitimized the backlash and refused to take a stance. They kept on digging and managed to piss off and alienate everyone. Just incredible.