When e-griz first started you didn't need a user name to post, and there was a thread about how to increase attendance at BB games - my idea was to sell beer, thus when you needed a log-in to post, I used grizbeer.
Seems like a no brainer to me, include the fact that they already sell alcohol at bb games, but only to the select few in the sky club (which is packed even though you really can't even see the game from up there), and clearly it is possible and would be successful.
Hogan once told me that it was a problem with the liquor license/catering contract - it seems like a smart AD could find a way around that, maybe call the WAG an extension of he sky club, and sell season memberships for $20 so it is still a club.