It would be cool to have an Akem/Botkin collab.
Sammy's personality with that level of filming/editing in a less restrictive environment would be a nice addition to his channel that is mostly sports news commentary from his house.
Maybe during the season they could do weekly "Street Interview" style vids through the tailgates or student section. Maybe do some statistical Griz history trivia as well as some opinion based polling. Get some unfiltered, lubed up content! Maybe get some Griz merch to give out from the school that they were already going to shoot out from the shirt canon. Eventually broaden the scope to cover all kinds of sports and levels of teams to draw in a bigger national audience.
(...Of course, a lot of those staged street interviews with simple questions do so well seemingly because people like feeling superior or making fun of others' stupidity. So, maybe not the best idea if your objective is to promote the school but if it's just for fun, then maybe it would be okay?)