As part of the partnership, Dan Monahan, general manager of The Edgewater Missoula and president of the Missoula TBID, announced that the Missoula TBID will invest $100,000 over the next year into the university's athletic program to help promote events that bring students, alumni and nonresidents into the city. The TBID funding comes from a $4 assessment visitors pay for every hotel night stay in Missoula. All TBID funds stay local and can only be used by the TBID for the promotion of tourism in Missoula.