I'm not gonna trust the label. jk We went wrong when we wanted Montana on the map so bad that we couldn't stop talking about how great Montana is. Then we expected people to just visit and make note but not move there? We were stupid and delusional. We should've listened to our parents/grandparents/great-grandparents/great-great grandparents, who knew a good thing when they had it, and kept our mouths shut.
BTW, my dad's from Texas and loved everything Texas (Cowboys, Longhorns, Lone Star Beer, Texas BBQ) but he never went back to Texas, even after he retired.