Gaeilge1 said:
I would like to see a breakdown of each of the P5 conferences with reference to just which sport does bring in the most revenue with and without TV money added into the equation.
I would not be surprised for instance to see the ACC generating more I basketball than football and I also would not be surprised to see the Big 10 be pretty even.
The NCAA has that information somewhere on its web site (I think), but it’s damn difficult to find. And I doubt that you can split out the TV money from the rest anyway. But I would guess that TV money is a big part of the number for the high-revenue schools. The Business Insider article does have a separate category for “Licensing/Rights Fees,” but I’m assuming that’s money coming in from “branded” t-shirts, mugs, and that sort of stuff.
Anyway, here’s what I gleaned from the article, broken down by conference. Of course, that’s only a partial sample since it only shows the schools making $100 million-plus. Some conferences have lots of schools on the list, but some others … not so much. (And no quibbles, please, I shall indicate “million” with an “M”.)
Thus, the ACC had only three schools that brought in more than $100 million: Louisville, Florida State and Virginia. Those three averaged $40.8 M from football, $23.9 M from basketball. Louisville skews the proportion because, as you speculated, they brought in more from basketball ($45.2 M) than from football ($34.5 M). Since so many ACC schools did not make the list, there’s no way to be sure there aren’t more schools like Louisville in that conference.
The Big-12 had “only” two schools make the list: Texas and Oklahoma. But they made it in a big way since Texas was #1 and Oklahoma was #4. Anyway, those two averaged $101 M from football and just $15.2 M from basketball. Since the B-12 is generally considered a “football” conference, I’m betting that proportion is at least generally representative.
The Big Ten is very well represented, with eight schools on the list (Ohio State was #2, Michigan State #26). They averaged $64.2 M from football, $15.8 M from basketball.
The Pac-12 had only three schools make the list: Stanford, Southern Cal, and Washington. Those schools averaged $51.5 M from football, $14.9 M from basketball. Stanford is a huge anomaly in one way: Their women’s basketball program brought in way more than the men’s: $18.6 M vs $6.8 M. But, again, even with the big contribution from Stanford, football was the main revenue-generator.
The SEC had the most teams on the list (ten) … no surprise there. South Carolina was the lowest at #18, while Alabama came in at #3. Those schools average $73.5 M from football, $14.3 M from basketball.
So, with the possible exception of the ACC, P5 schools get way more revenue from football than they do from basketball.
FYI: The Big East, considered a “power” in basketball (six teams to the Big Dance), actually has three schools that have football programs. All three compete at the FCS level: Villanova (CAA), Georgetown (Patriot), and Butler (Pioneer).