Interesting article....good reading. Explains why so many who profess to be "fans" here on eGriz are in truth not.
http://www.sportsbusinessdaily.com/...040301/SBJ-In-Depth/What-Makes-Fans-Tick.aspx
http://www.sportsbusinessdaily.com/...040301/SBJ-In-Depth/What-Makes-Fans-Tick.aspx
Sociologists and psychologists also can tell you why some people follow sports with more passion than others; why most will jump off a bandwagon even more readily than they climbed on;
Why we're fans......
About 10 years ago, around the time that Cubs fans were burning copies of the Chicago Tribune on Waveland Avenue after losing 12 home games in a row, Wann created the Sports Fan Identification Scale, which pegged these eight basic motives that drive people to consume sports:
Entertainment: As Freud is believed to have said, sometimes a cigar is just a cigar. You went to see "Master and Commander" last night. Today, you've got Cubs tickets.
Escape: You can't yell at your boss. You shouldn't yell at your spouse. You can, and will, yell at the Cubs.
Economics: You bet $100 on the Cubs. And Corey Patterson is on your fantasy team.
Eustress: The pleasurable combination of euphoria and stress. You are stimulated intellectually and emotionally as you alternate between the euphoria you feel when Sammy Sosa homers in the first inning, and the stress you feel when a fly ball has him backing up to the wall in the second.
Aesthetic: You appreciate the grace and precision of a well-turned double play.
Family: Your spouse isn't particularly fond of the Cubs but goes to the game to spend time with you.
Self-esteem: Cubs win, therefore you win.
Group affiliation: The other 38,000 people at Wrigley also want the Cubs to win, validating your own affinity for the Cubs, and excusing you for it tomorrow night when they lose in Houston.
Cialdini described the behavior as "basking in reflected glory" and "cutting off reflected failure," or BIRGing and CORFing, acronyms that formed the foundation for social and psychological research that continues today.
When fans BIRG, they align themselves with a team that has success, hoping that the connection will improve the way they're viewed by others. They fly their colors to make sure that others know that they're on the winning side. They scream, "We're No. 1."
When fans CORF, they cut the cord on that connection, trying to avoid the negative evaluation that comes with a loss. They leave their team sweatshirts at the bottom of the laundry basket. "We're on a roll" gives way to "they're in the toilet."
The reasons behind the behavior are tied to self-esteem.
Fans who lack a deep connection are capable of shifting from BIRG to CORF and back as deftly as a Heisman-winning tailback. Those who identify more closely with the team will dig in during down years, continuing to view the team positively because acting otherwise would jeopardize their view of themselves...
While Cubs fans and Red Sox fans would like for their teams to win, they don't take a self-esteem hit when they lose. They wear their scars with pride.
"For them, it's really all about being loyal, and you can't challenge that," End said. "I'm more loyal than you, so I can feel good about myself in comparison to you, even though your team won."