https://www.oregonlive.com/sports/john_canzano/2021/04/canzano-portland-state-plan-to-elevate-athletics-starts-with-a-study.html
The Oregonian’s Canzano offers some suggestions for Portland State, which has retained Collegiate Consulting to conduct a deep study of the athletic department. First, Canzano suggests finding a football stadium located in downtown Portland. Next, he points out that making smart MBB and WBB HC hires are important in order to “maximize the jewel that is the Viking Pavilion.” Finally, he submits: “Find an identity, boost the brand and motivate students, citizens and alumni to pay attention to the programs. Collegiate Consulting is welcome to poach this column. No charge. Study over.” Still, Canzano goes on to take eliminating FB off the table, noting that it “subsidizes the rest of the athletic department by busing around and playing $500,000-a-pop nonconference games. There are currently 16 future football games locked up with contracts that include steep penalties for cancellation. Also, the entire football coaching staff and multiple years of guaranteed contracts would have to be bought out.” As a final piece of advice, Canzano adds: “What the campus badly needs is pride in the athletic department among current students. If those consultants want to earn their money, they ought to talk with PSU students and figure out how to make them fall in love with Vikings sports.”
The Oregonian’s Canzano offers some suggestions for Portland State, which has retained Collegiate Consulting to conduct a deep study of the athletic department. First, Canzano suggests finding a football stadium located in downtown Portland. Next, he points out that making smart MBB and WBB HC hires are important in order to “maximize the jewel that is the Viking Pavilion.” Finally, he submits: “Find an identity, boost the brand and motivate students, citizens and alumni to pay attention to the programs. Collegiate Consulting is welcome to poach this column. No charge. Study over.” Still, Canzano goes on to take eliminating FB off the table, noting that it “subsidizes the rest of the athletic department by busing around and playing $500,000-a-pop nonconference games. There are currently 16 future football games locked up with contracts that include steep penalties for cancellation. Also, the entire football coaching staff and multiple years of guaranteed contracts would have to be bought out.” As a final piece of advice, Canzano adds: “What the campus badly needs is pride in the athletic department among current students. If those consultants want to earn their money, they ought to talk with PSU students and figure out how to make them fall in love with Vikings sports.”
