The Pac-10 has negotiated tv deals worth $3 billion over the next 12 years, and is creating its own conference tv network for some sports/games. See the linked article.
http://www.nytimes.com/2011/05/04/sports/04sandomir.html" onclick="window.open(this.href);return false;
http://www.nytimes.com/2011/05/04/sports/04sandomir.html" onclick="window.open(this.href);return false;