"The public understands playoffs, so we benefit from that for the first rounds of the championship," said Patty Viverito, commissioner of both the MVFC and the Pioneer League. "But then when it comes time for the championship game, because it's in the mix of what is the bowl frenzy, it gets lost. So we think we can have the best of both worlds by having the playoffs leading up to the 'Football Championship Bowl' - however it is branded, but with the name 'bowl' so that we become part of the bowl lineup."
http://www.fcs.football/cfb/story.asp?i=20160212110322937427004&ref=rec&tm=&src=FCS