The author seems mostly focused on the monster money-makers among college programs, which certainly deserve a hard look. But, as we all know, most programs do not actually show a profit, even when you exclude their accounting tricks.
But aside from that, let’s look at the players situation. This can be tricky too. Here’s some context. According to numbers out of the NCAA and NAIA, colleges can have about 25,000 scholarships “in play” at any given time. About a quarter to one-fifth of all those recipients go off their schollie (graduate or leave for other reasons) each year … say about 5,400. Let’s project that about 400 land in the NFL, CFL, or some other decently-paying pro level. That’s about 5,000 football players who got a “free” [NOT!] education so they can go out looking for a “real” job. We know it’s not free, but how “non-free” was it?
I almost gave up at this point, because I had no idea where I might get some data. Luckily, someone had already tackled the problem. The link is:
https://collegead.com/how-much-debt-are-student-athletes-leaving-with/
The article is not that long, but here’s the key conclusion:
according to research done by the National College Players Association, the average football or men’s basketball player graduates owing more than $12,000.
The author makes the point that the figure goes way in the crapper for the non-revenue sports.
But before we gasp too much at what the major-sport athletes owe, let’s add a wee bit of context. In 2016, when the article came out, the average student debt was just short of $30,000. Those 5,000 scholarship players certainly did not get a “free” education … but they were about $18,000 better off than the roughly 2 million students who earned bachelor's degrees without that advantage.
The other issues have been chewed over on here many times in the past. The main reality is that, at many -- most? -- schools, the pittances that go to athletes in other sports come from football and/or basketball revenue. If the major-sports scholarships are pumped up to cover full “cost of attendance,” at least two negative consequences will follow. First, ticket prices will almost certainly go up … and many fans already think they’re too high. Second, athletes in non-revenue sports will either get less from their scholarships, or (more likely) their sports will be eliminated.