With the advent of social media, I feel student athletes are promoting themselves and being promoted more for their academic success. In a way I think this raises the bar for them academically, and I don't think that's necessarily a bad thing. That being said, just because BH and staff are not big on social media it DOESN'T mean they don't expect academic performance as well. I was around the athletic department as a student athlete during Hauck's first tenure at the U, and I can tell you from first hand experience that there were a lot more dedicated student athletes than not. Yes, of course there are some student athletes (football players and other sports) that do not take school seriously, and that is really too bad. But in my experience the majority of student athletes understand the primary reason they are there is to get an education to prepare them for the rest of their lives.
Coach does have a say in the "academic tone" of his team by who he brings in, and what he expects from them. Also, the addition of the Sprunk athletic academic center is a huge plus. I sure wish we had that when I was at the U. No excuses now about not succeeding in the classroom!